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Fashion Santa Photoshoot
Posted: Nov 22, 2018


Joseph Tassoni photoshoot with Canadian “FASHION Santa” inspired collection in downtown Burlington Village Square & Pier with Creator of Fashion Santa, Paul Mason 498 Brant Street, Burlington Ontario, –Nov 22nd 2018 11-3pm.

This collection consists of 3 men’s suits, Velvet, twill to a full 4 pc matching suit made of Canada’s National

Maple Leaf Tartan. As well Tassoni will be shooting his new Primaloft filled packable jacket and signature cloth and down filled parkas. Village Square in Downtown Burlington and the Brant street Pier will be our magical Canadian backdrop for this shoot and Porsche Oakville will be providing us with their latest 911 model in Chalk as Santa’s new sleigh.

Nov 22nd 2018 .

Most recently Joseph has shown his passion for couture, a talent for fit and a prevailing love for his country through his latest collection “Winter Garden – Colours Frozen in Time” as part of the Toronto Women’s Fashion Week’s (TW) runway presentation where he brought the idea of colours melting through winters fierce chill to the runway. Joseph Tassoni will be showcasing his stunning FW 2018-19, 100% made in Canada, Fashion Santa, inspired collection featured on the celebrity himself Paul Mason creator of Fashion Santa. This collection combines high end, unique tailored styles with his signature fit. Entirely made in Canada, the Joseph Tassoni brand is known for its best in class materials and inventive designs ensuring his wearers do not have to sacrifice style for comfort. Tassoni’s talent has not gone unnoticed having been featured 2 years in a row in Vogue Italia he has also been acknowledged as one of the top new Canadian designers to look out for in 2017 & 18. Since his first show at TW Fall/Winter 2017 last February, Tassoni has received praise from both national and international media. His expertise in fit and unique approach to design has also drawn the attention of numerous celebrities and influential Canadians including just recently Kathryn Aboya, starring in Downsizing premier this season at TIFF with Matt Damon.

If you would like to request an interview or attend the private showing, please contact guylaine@josephtassoni.com.

About Joseph Tassoni

Montreal-born, Tassoni studied at Ryerson University and thereafter held various posts in fashion design, production, marketing and sales including junior menswear designer at Joseph Mimran & Associates Inc, and most recently head designer of LaParka and inventor of “LaParka Fit Technology”. In addition to working on his own label, Joseph is passionate about advancing the state of Canadian Fashion through mentorship positions at George Brown, White Cashmere *& Humber college, and through his advocacy for more made in Canada production. His passion for his craft, and for the country which inspires him is evident in everything Joseph does; where designs are more than just beautiful creations, but expressions of love.

About Fashion Santa

Canadian-born Paul Mason is one of the country’s most famous male models. Paul Mason has walked the runways of London, Paris, Tokyo, Milan and New York, and walked for designers such as Gianni Versace, Dior, Dolce & Gabanna and Armani. In 2014, Paul Mason created a character “Fashion Santa”, which took the world by storm and became a viral phenomenon during the 2015 Holiday season. His character made over two billion impressions worldwide. Over 88 hours of selfies were taken, including one with fellow Canadian superstar Justin Bieber, to raise funds for the SickKids Hospital and the sensation continued into the New Year. Paul Mason has used his fame to champion for a number of causes such as the SickKids Foundation, “Stand Together” – an initiative to stop cyber bullying, Xpand Laces to support First Book Canada, and the Humane Rescue Alliance, among others. During the 2017 holiday season Paul Mason’s Fashion Santa partnered with Heroes in Black to raise funds and awareness of homelessness through a 12 hour skate-a-thon. Paul Mason is looking forward to the 2018 holiday season with a number of charitable initiatives and the Fashion Santa Ritz- Carlton Tour. Through these various philanthropic partnerships, Paul Mason’s Fashion Santa character will continue to be a beacon of hope and for many years to come. Paul Mason will be celebrating his 34th anniversary of modeling this year.

About Porsche Oakville

The Policaro Group is a world class automotive retail group known for strong performance and excellent customer satisfaction. With 8 franchises embracing 7 brands – Acura, BMW, Harley- Davidson, Honda, Lexus, Toyota and Porsche. With 7 state of the art, world-class facilities on over 20 acres of land in Brampton and Oakville, we take pride in constructing dealerships built to the most up to date manufacturer specifications, and on average reinvest 10% of our annual operational budget on building maintenance and refurbishment. Our facilities are home to over 500 highly trained, motivated and inspired employees, each proudly carrying the Policaro Group banner as brand ambassadors, both in and outside of the dealerships. Each person is living proof of our family approach, and each shares a commitment to the philosophy that has made these businesses such a success, together creating an environment where a warm greeting and a handshake are more powerful than any signature.

About Village Square

Village Square’s unique architecture and magical setting is a combination of heritage homes and carefully crafted replicas of century old buildings. Using reclaimed brick, fieldstone and other vintage materials sourced from period buildings in Canada and Europe. Village Square has recreated several historic Burlington landmarks within Village Square including the following iconic buildings: Stinson House, The White Hotel, The Village Square Tower, The Firehall, Shady Cottage, The Queens Hotel, The Colonnade. which is currently decorted in a holiday inspired light show.

For media inquiries, please contact: guylaine@josephtassoni.com



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