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"Celebrate Downtown" Vinyl Campaign
Posted: Feb 1, 2019

“Celebrate Downtown” Vinyl Campaign Launched

BURLINGTON, ON – Building on the success of phase one, the Burlington Downtown Business Association (BDBA) has launched the “Celebrate Downtown” vinyl window campaign at two downtown properties.

Created in partnership with commercial property owners, this program acts to minimize the negative visual impact of a vacant commercial property’s windows.  “We are taking advantage of an opportunity to create a visual that is repeated throughout the downtown. One that reinforces the Burlington Downtown brand with core messages of fun experiences, a place of independent businesses and being the epicenter of our community’s lifestyle and culture”, states Brian Dean, Executive Director, BDBA, “Burlington Downtown is in a very advantageous position. We are an enviable business location in Burlington and boast a low vacancy rate. This campaigns positive momentum reminds locals, tourists and Downtown patrons of our unique sense of place.”

The campaign calms the clutter and darkness by adding brightness, vitality and energy as well as delivering a simplified and cohesive visual message.” states Barry Imber, principal at Insite Design.

There are three installations at the ground floor of several high profile properties Downtown: the two bay windows at 447 Brant Street and the former Elizabeth Interiors property at 409 Brant Street at James. 

The campaign vividly illustrates the familiar places and spaces in our Downtown business community,” says Mark Eade, BDBA Board Chair, “all the while working to remind potential customers about the value of our Downtown to the greater community’s quality of life. We believe we have captured that message and encourage Burlingtonians to come down to explore.”

The BDBA expects to expand the program into 2019 and will partner with Downtown commercial property owners on a cost-share basis.

The Burlington Downtown Business Association is a not-for-profit organization representing over 435 commercial property owners and businesses within the Business Improvement Area.  Burlington Downtown enjoys a commercial vacancy rate of less that 5.5%.

 

For More Information, please contact:

Mary Vallee

Business Recruitment Specialist (contract)
Burlington Downtown Business Association
valleem@hotmail.ca
905-483-1933

Brian Dean
Executive Director
Burlington Downtown Business Association
brian@burlingtondowntown.ca
905.333.9868 x 1

 

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